Marketing Plan-Choose a brand in agreement with your tutor* and select 1 marketing strategy only for that brand.

For this assignment it is expected each of these areas will make a chapter in your report.

Choose a brand in agreement with your tutor* and select 1 marketing strategy only for that brand. (i.e. increase brand awareness of a specific product, launch a loyalty programmer, increase e-mail marketing list, launch a new product line etc)*

CHOICE OF BUSINESS BRAND FOR ASSUMPTIVE ASSESSMENT 2: Feel free to select a business brand from the list provided for assumptive assessment 1: Netflix, Cine world, Amalgam, Miller and Carter, Walker’s Crisps. This can be the same or different from your choice for the first assignment. You are also welcome to choose your own business brand.

If so, please get in touch with me to confirm your choice. This ensures that it is suitable in terms of size,‭ ‬reach and availability of data. Please contact me via the Q&A forum, CANVAS message or email. If you arranged your own business brand choice for assignment 1 and wish to continue to use it, this is also absolutely fine.However, 1200 words is quite a short word count and therefore you will need to select only the most important information pertinent to the actual 1 marketing activity recommendation.You may however need to research and analyses prior to deciding which marketing strategy to choose.3rd person report style Use chapters with headings and include contents page Include charts, graphs to make the layout clear and concise.

Choose only 1 marketing strategy (due to word count)Report structure using headings and possible subheadings No academic citations needed (we would not cite academic models in Marketing Reports in the real world) – but you should reference any secondary data sources you use (e.g. Statistic reports etc) and also should include a bibliography which includes everything you have read in your research including your core texts and other course reading materials.Please do not include specific budgeting – however do consider the organization you have chosen and what would be relevant for them (e.g., David Beckham would not be an influence for a small or medium enterprise due to costs and reputation)Use bullet points to help make the report concise Remember the word count is only 1200 words so you may have to be creative with reducing the length of the report where possible.This is an example structure – the headings may be slightly different depending upon your organization of choice and  have included some of the things you may include in your report – this is not an exhaustive list, more a flavour of the types of things that fit into each chapter.Executive Summary – written last with a brief summation of each chapter (not to be included in word count but a necessary part of a marketing plan)Analysis – Competitive

and Environmental (Positioning, SWOT, PESTLE etc.)Goals & Objectives – (mission statement, specific goals)Strategy – (overarching strategic direction)Marketing Activities – (These are the specific day to day tactics and can be broken down to 4P’s – or 7P’s)Actions – (Who will be responsible with the organization, when will the specific marketing tasks be performed or launched)Measurements and feedback mechanisms (how will you measure success and how will this inform improvements within the organization)**********CHOOSE NETFLIX***************

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