Analysis and Evaluation of the Marketing Strategy

Also, here are the detailed requirements which need to be fulfilled:
This report will be scored based on ability to dissect the situation the firm was facing, think systematically and critically about the strategic decisions the firm made, evaluate the outcome objectively and accurately, and articulate your line of reasoning clearly and concisely. The quality of the writing will also affect the points you receive.
The report should have a structure similar to the following:
I. Cover Page (Course Section Number, Project Title, and Members)
II. Executive Summary (300-500 words)
III. Current Business Situation
IV. Firm’s Objectives
V. Marketing Strategy and Implementation
VI. Analysis and Evaluation of the Marketing Strategy
VII. Future
VIII. Appendix
In Section II, you should provide a concise summary of your project, highlighting the key findings of your research. Section III of the report should have a structure similar to that of the cases you studied in this course (e.g., L’Oréal, Renova); you need to describe the market, industry, competition, target firm, its products/brands, consumers, and all other aspects of the firm pertinent to formulating the marketing strategy. In Section IV, you need to lay out the objectives of the firm—what the firm aimed to achieve through the marketing strategy. In Section V, you should explain in detail the marketing strategy the firm decided to pursue (e.g., STP, 4P’s), how the firm made the decisions, and what were the rationales behind these decisions. You will then explain, in Section VI, how and why the strategy is effective or ineffective (what worked and what didn’t), and, if appropriate, how and why the firm should have done it differently. In Section VII, you should discuss what might be the future
 

Last Completed Projects