In this assignment, you will examine a beverage or coffee brand’s social media and create a piece of content for the brand’s audience. Instructions: • First, you will choose a beverage or coffee brand. (Ex. Coca-Cola, Pepsi, Dunkin, Starbucks, Gatorade, etc.) • Find the brand’s social media platforms and observe their content on each platform. On what two platforms is the brand most active? Describe what content they post on each platform. •
Determine the demographic characteristics of their audience, which may vary depending on the two platforms. Who are they trying to target? •
Next, you will create a piece of visual content for the brand on a specific platform. The content must include an image with text and be accompanied by a written post with hashtags (and, if you choose, emojis) that suit the brand’s voice on that social media platform. You may use a design app/site like Canva (Canva.com) to create your social media post.
You can take your own photo, use graphics, or find clip art to create your visual content. Consider incorporating brand identity with colors and font styles used in the image. • Finally, describe the optimal time to post your content on the chosen platform. Requirements: • Submit a Word document in APA format, professionally presented in a proper academic tone. • Three pages in length, excluding the Title and Reference pages. • Reference page must list resources from our unit, as well as outside references,
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