For this paper, you must

o Create a company that is expanding internationally. Your company is launching a sustainable disaster relief startup in Germany Provide an executive summary.
o Provide a company overview.
o Describe the product/service.
o State the host country.

• Create an overview of the host country environment using at least two business process analyses, such as a PESTLE, SOAR, SWOT, etc.

• Create an overall business strategy for the new venture (all other strategies should align to this strategy).

• Create a marketing strategy for the new venture, including the use of social media.

• Create a financial strategy for the new venture, including the concept of foreign money fluctuations and exchanges.

• Create human resource strategies for the new venture, including a recruitment and selection plan (think about the use of parent-country nationals [PCNs], third-country nationals [TCNs], and host-country nationals [HCNs] in this decision).
• Apply a corporate social responsibility action for the new venture specific to the selected host country.
• Use visuals in the paper, including charts, graphs, or tables, to enhance plan elements.
HELPFUL TIPS
• Avoid using a narrative style.
• Maintain a third-person perspective when referring to the company’s venture.
• Use the Portfolium tool to showcase the work to potential employers.

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