Assignment Purpose: Conduct a cultural-economic analysis of a country to evaluate the market potential for a product or service currently unavailable in that market. This analysis will serve as a foundation for informed market planning decisions for a marketer. However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding the country’s business customs and other important cultural features. This analysis is composed of two parts: cultural analysis of the country and economic analysis of the country.
Assignment Process:
Country Selection:Choose a country where you intend to launch a product or service that is not currently available. Submit a one-page proposal as per the module schedule. The proposal must include your country selection, product or service, a brief description of how you intend to go about your research, and five sources from the last three years. Your instructor must approve it.
Cultural Environment Analysis: Develop a detailed cultural environment analysis of the targeted country – it will become part of your Cultural-Economic Analysis of a Country.
Economic Analysis: You will devise an economic analysis of the targeted country – it will become part of your Cultural-Economic Analysis of a Country.
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