Part 1 instructions in the additions. (no choice was made) Portfolio Milestone Part 2 (95 Points) The Competition Review Chapter 18 in Principles of Marketing. Then, complete the following: Identify the competitors of the company that you are using in your Portfolio Project. Assess these competitors’ strengths and weaknesses. For your new product, discuss your strategy for attacking or avoiding these competitors. Market Strategies Refer back to chapter 18, Table 18.1, in Principles of Marketing, and complete the following:
Review the 4 marketing strategies Marketing Strategy Be clear on your strategy and rationale for choice: market penetration, market development, product development, and diversification. Marketing Mix using the 4P’s. Product Price (what is the pricing structure and strategy you are using and why) Place (discuss how will you customer get the product) Promotions (discuss how will they find out about your product; any special promotions you will use) Positioning Map and Strategy Positioning strategy of the product or company Positioning map (image showing how it fits in the competitive landscape) Ethical Considerations
Explain how the proposed plan aligns with the company’s statement of ethics and corporate social responsibility.
Conclusion Summarize key highlights of your plan to date. Part 2 of your paper should be 2-4 pages in length excluding cover and reference pages and conform to APA guidelines in the CSU Global Writing Center (link in left navigation panel). Include at least two scholarly references in addition to the course textbook.
The CSU Global Library (link in left navigation panel) is a good place to find these references. You are to combine parts 1 and 2 and submit your compiled and complete paper this week to your instructor. Total submission should be 5-10 pages Be sure to review the Portfolio Project description and rubric for details.
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