Branding- Personality for an Established Brand For this assignment, you are to analyze a brand’s personality. First, review the article by Masiello et alLinks to an external site.. Then, create a PowerPoint presentation complete with speaker notes and address the following:
Define the five brand personalities Provide one example of a company for each brand personality and include at least three examples of what that company does to justify your choices.
Present your analysis and show your supporting evidence Remember—PowerPoint is a visual medium. Be creative with your images and use them to support your analysis. Include your analysis and citations in your speaker notes. Your presentation should consist of eight to twelve slides, not including title and reference pages, and conform to CSU Global Writing Center (link in left navigation panel). Save your PPT as a PDF with speaker notes showing. Include at least two scholarly references in addition to the course textbook and required reading assignments. The CSU Global Library is a good place to find these references. Reference Masiello, B., Bonetti, E., & Izzo, F. (2020). Multiple identities of a festival: Intended, communicated and perceived brand personality in the social media environment (Links to an external site.). International Journal of Contemporary Hospitality Management, 32(2), 749–768.
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