It is important for organizations to gather data and evaluate how the six macro factors (political, economic, social, technological, environmental, and legal) impact their ability to compete in the targeted industry.
Watch this video that describes how to perform a PESTEL (or PESTLE) analysis, as well as how to identify and analyze the six macro factors: PESTLE Analysis Explained.
For this assignment, choose a company from the following list, or choose a company of your choice (with instructor approval):
Apple
General Motors
Pfizer
McDonald’s
Microsoft
Tesla Motor Company
Then, conduct a PESTEL analysis on the six macro factors that impact organizations that compete in that industry.
Based on your analysis, address the following in your paper:
Develop a high-level PESTEL analysis of the industry. List at least 2 elements that you identified as important to consider under each macro factor.
Which macro factor(s) emerged as the most important ones that companies must address when competing in the industry? Why?
What ethical issues do companies face when competing in the targeted industry?
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